Global positioning was supposed to provide worldwide coverage for positioning. As we know, systems like GPS have provided many advantages for positioning applications. However, the technology never worked well indoors, in tunnels, or in areas where a clear line of sight to the sky is not present.

Indoor positioning has always been achieved using alternative technologies, which are known for poor accuracy and short range. In reality, many objects move between indoor and outdoor environments, specifically those you want to keep track of…

Scientists, researchers and developers have been looking for new solutions. Solutions that delivers long range, accuracy and battery endurance. Wittra’s® technology provides accurate, long range positioning both indoors and outdoors with a single device. And with low power consumption. Wittra® is like nothing you have seen before. As we see it, the Internet of Moving Things is ready for a new sensation …we call it Wittra® in the Third Arena. Location intelligence. Everywhere.


We do positioning of tags on a map and gather other types of sensor data to answer the question,

"Where is my stuff and what is it doing?"


In the spring of 2011, Håkan Dackefjord was out on his routine run when he spotted a brand-new bicycle leaning against a tree. Every day for the next week he passed by the same bicycle, leaning against the tree untouched. Seeing the bicycle in this way made him wonder if it had been stolen or misplaced. Either way, it was a terrible waste of such a brilliant piece of equipment.

It was this thought that got Håkan thinking. What if you knew where your valuables were, and what was happening to them? It’s obviously not the first time someone had that thought… but why aren’t we seeing any solutions on the market?

To answer these questions, Håkan began researching location technology and current solutions in the market. He soon realized that the IoT technologies of the day were competing within two distinct positioning categories – indoor and outdoor. The indoor positioning market was filled with LPLAN solutions while the outdoor positioning market consisted mainly of satellite and cellular technologies – neither of which were suitable to track objects like bikes, tools or machines.

Thinking about the bike he understood that a multitude of objects to be tracked within the IoT space would be moving – and specifically moving between the indoor and outdoor spheres, and in complex environments such as cities or construction sites. A viable asset tracking system would therefore need to be able to work successfully within every type of environment. Unfortunately, no such tracking system existed.

In 2013, Wittra® Sweden AB was founded as a consequence of the team’s tireless research, insight, and ongoing development. Since that time, Wittra® technology has gained significant traction in the IoT industry and received several prestigious awards for its ground-breaking technology in location intelligence. This technology is currently protected by 51 patents, making it possible to seamlessly track assets between the indoor and outdoor spheres, no matter what the environment. The next step has been to utilize emerging standards to create products with the right market fit. As a result, Wittra® is on the verge of launching its first applications into the market, providing a simple, practical solution for keeping track of your things. All thanks to a bicycle.

Contact us

Wittra Sweden AB, Rosenlundsgatan 40, 118 53 Stockholm
+46 8 387871 , info@wittra.se