ABOUT US

In 2013, Wittra® Sweden AB was founded as a consequence of the team’s tireless research, insight, and ongoing development. Since that time, Wittra® technology has gained significant traction in the IoT industry and received several prestigious awards for its ground-breaking technology in location intelligence. This technology is currently protected by 51 patents, making it possible to seamlessly track assets between the indoor and outdoor spheres, no matter what the environment. The next step has been to utilize emerging standards to create products with the right market fit. As a result, Wittra® has launched its first applications into the market, providing a simple, practical solution for keeping track of your things.

Wittra Team
Wittra Team


Thomas Bennet

CEO

HAKAN DACKEFJORD

HÅKAN DACKEFJORD
Head of sales
(Founder)

Anders Larsson

ANDERS LARSSON
Project & Business Development Manager

Frida Nordeman

FRIDA NORDEMAN
Marketing & Communications Manager

WARWICK TAWS
CTO 

Ignacio Cabrera

IGNACIO CABRERA
Lead Cloud

ASTRID BERGHULT
Lead Core Network

alexander_tingstrom

ALEXANDER TINGSTRÖM
Lead System Control

OUR HISTORY

In the spring of 2011, Håkan Dackefjord was out on his routine run when he spotted a brand-new bicycle leaning against a tree. Every day for the next week he passed by the same bicycle, leaning against the tree untouched. Seeing the bicycle in this way made him wonder if it had been stolen or misplaced. Either way, it was a terrible waste of such a brilliant piece of equipment.

It was this thought that got Håkan thinking on the question. Where is my stuff and what is it doing? To answer these questions, Håkan began researching location technology and current solutions in the market. He soon realized that the IoT technologies of the day were competing within two distinct positioning categories – indoor and outdoor. The indoor positioning market was filled with LPLAN solutions while the outdoor positioning market consisted mainly of satellite and cellular technologies – neither of which were suitable to track objects like bikes, tools or machines.

Thinking about the bike he understood that a multitude of objects to be tracked within the IoT space would be moving – and specifically moving between the indoor and outdoor spheres, and in complex environments such as cities or construction sites. A viable asset tracking system would therefore need to be able to work successfully within every type of environment. Unfortunately, no such tracking system existed.

In 2013, Wittra® Sweden AB was founded as a consequence of the team’s tireless research, insight, and ongoing development. Since that time, Wittra® technology has gained significant traction in the IoT industry and received several prestigious awards for its ground-breaking technology in location intelligence. This technology is currently protected by 51 patents, making it possible to seamlessly track assets between the indoor and outdoor spheres, no matter what the environment. The next step has been to utilize emerging standards to create products with the right market fit. As a result, Wittra® has launched its first applications into the market, providing a simple, practical solution for keeping track of your things. All thanks to a bicycle.

HAKAN DACKEFJORD

INVESTORS

When many companies cut down on their business because of the prevailing situation, Wittra does the exact opposite and gears up. In recent months, the number of employees has gone from 18 to 32 people. In addition, launch plans have been pulled forward to meet market demand for Wittra’s products.

Most industries and companies are affected in many ways by COVID-19, often with layoffs as a consequence. At the same time, the realization is growing that IoT can be the solution for digitization and automation, which is an issue that has gained even more weight during the Covid-19 pandemic. Wittra recently completed its commercial product launch with particularly good response from customers and has therefore put together a more offensive action plan to meet this increased demand. 

Sales of Wittra’s IOT OUT OF THE BOX development kit also started during the second quarter. The product has been sold to companies in a number of industries, such as the construction, healthcare and electricity industries. The IOT OUT OF THE BOX Kit enables fast IoT deployment in a variety of industries where conventional IoT solutions struggle. It is a plug-and-play solution that is easy to use and allows the user to connect, measure and locate equipment, even in challenging environments.

Gruppbild
team picture

JOIN OUR TEAM

Right now we do not have any open positions, but we are always looking for the right people to join our team. If you are interested, you can send us your CV and we will be in touch.

Contact us

Wittra Sweden AB, Rosenlundsgatan 40, 118 53 Stockholm
+46 8 387871 , info@wittra.se